The Audience and Key Messaging of “Defy Labels”

My previous posts on “Defy Labels”: Inspiring others to shed labels given by society- “Defy Labels” Behind the Scenes of the “Defy Labels” Campaign by Mini USA Here are the articles I referenced in the Vlog: What Your Car Says About You Mini Cooper: Current Marketing Strategy, Digital marketing approach, the brand & ethical values…

Premarital Counseling

“…[t]ill death do us part”. Five words. One phrase, one meaning? Is it? Maybe it has multiple meanings. Like, if they start getting on your nerves, get unattractive, or if you just don’t like them anymore, etc., etc. Yeah that sounds like the word “death” to me. 45-50% of first marriages end in divorce in America,…

Self-Concept

No one knows you, like you know yourself. That’s where self-concept comes in; it’s ones knowledge about oneself. Some individuals have much stronger self-concepts than others, because possessing a self-conception in much detail requires reflection on one’s own self and behavior. It’s not all about knowing who are, it’s about understanding too. When you look…